AT&T’s feeling the pressure from its other wireless competitors. And today, it’s showing.
AT&T announced its new “unlimited” wireless plans on Monday. We’re putting “unlimited” in quotes because once you use 22 GB of data, AT&T starts slowing you down.
The new plan also offers 10 GB of hotspot tethering, for when you’re stuck with your laptop, and don’t have WiFi.
The plan costs $90 per month for one line, and $145 for two lines. Each additional line (up to eight) runs an additional $20.
It’s the second new “unlimited” plan from AT&T in the last two weeks. The first plan offered a slightly less appealing deal at $100 with no hotspot data.
The quick turnaround of AT&T’s new plan highlights just how brutally competitive the wireless space has become. Verizon, T-Mobile, and Sprint have all launched new “unlimited” plans in the past few weeks.
Sprint put out a handy comparison guide, which we’ve tweaked according to the new AT&T plan. AT&T’s price drop bring it closer to its competitors, but remains the most expensive single-line plan.
The deal is particularly attractive for people who pay for DirecTV. Those customers can knock $25 off their plans.